We’re all haunted by two different voices, each saying, “What if?

The voice of our Instinct says, “What if I get hurt? What if I fail? What if things get worse?”

But the voice of our Intuition says, “What if I could feel better than this? What if I could like my life more? What if I can create what I want?”

Have you felt these what ifs? Which voice calls stronger to you?

Both our Instinct and our Intuition are good. All parts of us are good!

Our Instinct is our past wisdom, stored in our body, and it’s subconscious. It’s not just wisdom from our past experiences but from our ancestors, passed down to us through epigenetics. It helps us survive and keeps us safe. It’s our nervous system responding to threat and storing valuable information to protect us in the future.

Our Intuition is our infinite wisdom, the pregnant possibilities of our future, and the part of us that knows that we can create it. It’s superconscious, above the level of our consciousness, but we tap into it all the time and we can do so much more with it than we even know.

Our Instincts would rather keep us in the Familiar Mundane than venture into the Unfamiliar Magnificent, and would often even rather keep us in a Familiar Hell than an Unfamiliar Heaven. I know I’ve stayed way too long in some familiar hells. You too?

I’m here to be your coach and guide into the Unfamiliar Magnificent! I’m here to help you honor both your Instincts and your Intuition.

I’m so glad you’re here!

about me

I’m Jess Reid, a multi-passionate Spirit-led entrepreneur and certified life coach with the International Coaching Federation, host of the Self-Care Keto podcast, and the founder of my own coaching practice.

In 2013, I was about 50 lbs. overweight, in debt, just coming out of some religious trauma, and I still had lots of unhealed childhood trauma that I had no idea how much was impacting my beliefs and therefore my life.

In a desperate attempt to lose 10 lbs. before having to feel everyone’s judgment about my body at the holidays, I started eating a low carb diet 3 weeks before Thanksgiving. I did lose those 10 lbs. in the first two weeks, but what I did not expect was how incredible I felt. At the time, I knew nothing about a keto diet. For me this had just been another “diet mentality” attempt to bring myself back under control after feeling like I was out of control with food. I had no idea this would start me down a journey of not only losing those 50 lbs. of overweight, but finally healing my relationship with food, weight, and body image.

I didn’t know how good I could feel until I knew how good I could feel.

This premise impacted so much more than just what I ate. Where else in my life could I feel better? If I did something else differently, how much more could I like my life? How much better could things get?

What started off as a weight loss journey created in me a relentless pursuit of finally truly meeting my own needs and creating a life I actually LIKE.

I started Self-Care Keto coaching in 2017 and I still love it, and now I also coach more expansively.

I don’t look at my coaching practice as a business idea I had, but as answering a divine call to some major life commitments.

These include:

  • Healing our relationship with food, body, money, and faith
  • Receiving abundance by understanding and using our spiritual gifts

Regardless of the primary reason women sign up to coach with me, we may talk about any and/or all of these things, because I bring all of myself to the coaching relationship and I invite you to do the same.

My path is to learn and teach what fascinates me, to turn my life experience into wisdom that lights the path for others, and to lift the veil on the illusions keeping you stuck so that you can create the life you want.

I live in Virginia Beach with my husband and 6 year old daughter. When I’m not coaching, I love books, podcasts, walking in Nature, yoga, breathwork, and facilitating psychedelic retreats.


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coaching services

healing intelligence coaching

I interweave my gifts as a life coach and reiki master (energy healer) to help you with any kind of healing you are seeking.

I specialize in helping you heal from past trauma, healing your relationship with food and body (with or without the goal of weight loss), healing your relationship with money, and healing your relationship with your faith.

I also help facilitate psychedelic plant medicine retreats for healing and expansion, and I help you to prepare before your journey and integrate your experience after your journey. Plant medicines provide life-changing meaningful experiences and enhanced neuroplasticity superpowers to actually change your day-to-day life in both your inner and outer world.

spirit-led entrepreneurship

Spirit-led entrepreneurship is any exchange of offering your spiritual gift and receiving money for it.

If that calls to you, IT IS FOR YOU, even if you’re not receiving any money yet but want to start!

Everything starts in your sacred imagination and it already exists in the infinite!

I can help you with what’s getting in the way:

  • healing our relationship with money
  • rewiring our limiting beliefs
  • overcoming energetic blockages of fear, anxiety, unworthiness, insecurity
  • creativity blocks
  • suppressed self-expression and intuition
  • basically all the shit that keeps you from receiving abundance and wealth through offering your spiritual gifts!

self-care keto coaching

Through a blend of coaching and mentoring, I help women lose weight with a keto diet and a self-care mindset. If you’re not sure if keto is right for you, we can explore making it a tool in your toolbelt instead of a forever lifestyle.

The focus of our coaching together is helping you to create your own food boundaries instead of restrictions, using your own intuitive authority, not submitting yourself to any external diet authority.

I help you go beyond short-term behavior modification (i.e. the diet mentality) to actually heal the root of harmful beliefs about food, weight, and body image.

I help you end self-sabotage and reduce your emotional eating by meeting the real unmet needs behind it, so you can stop using food as a cheap substitute.

Click the menu links above to learn more details about my coaching services, and fill out the curiosity call form below if you’d like to set up a free time to explore together what it would look like to work together!

Free Curiosity Call

I offer a 100% free curiosity call so that I can learn more about you and your goals and chat about how we can co-create together.